Privacy Policy – Essentially You
July 2025
1. Overview
In this Privacy Policy, ‘we’, ‘our’, or ‘us’ refers to Cuppa Of Life Pty Ltd (ACN 661 597 342), trading as Cuppa.tv, acting on behalf of Teachers Mutual Bank Limited (TMBL) as the aggregator and project delivery partner for the Essentially You platform.
We are committed to protecting your privacy in accordance with the Privacy Act 1988 (Cth), including the Australian Privacy Principles (APPs). This Policy outlines how we collect, use, disclose and protect your personal information when you voluntarily create an account and use the Essentially You platform.
By creating an account on the Essentially You platform and providing your personal information, you consent to the practices described in this Privacy Policy.
2. Voluntary Participation and Data Separation
Users of the Essentially You platform choose to create their own account. No personal information or member data is shared by Teachers Mutual Bank Limited with Cuppa.tv.
The only data collected is that which users voluntarily provide upon creating an account on the Essentially You platform and agreeing to this Privacy Policy.
There is no transfer or exchange of banking, financial, or member data between Teachers Mutual Bank Limited and Cuppa.tv outside of aggregated, non-identifiable usage reporting related to the platform itself.
3. What Information We Collect
We collect the following personal information from users who choose to create an account:
- First Name
- Last Name
- Email Address
This information is used to create and manage your login to the Essentially You platform.
In addition, we collect limited usage data, including:
- Duration of time spent on the site
- Types of content clicked or viewed
- Last login date/time
For email communications related to the platform, we collect:
- Email open rates
- Click-through rates
- Unsubscribes
We do not collect sensitive information (e.g., political, religious, health, or ethnic data), nor do we use cookies, pixel tags, or similar tracking technologies for advertising or retargeting purposes.
4. Why We Collect Your Information
Your personal and usage data is collected for the following purposes:
- To manage access to the platform
- To improve the user experience and site functionality
- To analyse engagement with content and communications
- To inform aggregated reporting to Teachers Mutual Bank Limited
- To provide you with updates, newly released content, and related communications relevant to the platform
- To comply with legal and regulatory requirements
5. How Information Is Collected
We collect information directly from you when:
- You register an account
- You log in to the platform
- You view or interact with content
- You engage with email communications from the platform
We do not use cookies or third-party analytics services on the Essentially You website besides google analytics.
6. Data Storage and Disclosure
All personal and usage data is stored on secure servers located within Australia. No data is transferred overseas.
Your information may be accessed by:
- Cuppa employees and contractors, for the purpose of operating and supporting the platform
- Teachers Mutual Bank Limited, in aggregated or de-identified form for reporting and service improvement
- Third-party service providers involved in secure hosting and email communications (all based in Australia)
We do not share your personal information with advertisers, marketers, or any other unrelated third parties.
7. Security of Information
We take reasonable steps to protect your personal information using appropriate technical and organisational security measures, including encryption, access controls, and secure storage practices.
In the event of a data breach involving personal information, we will comply with the Notifiable Data Breaches scheme under the Privacy Act.
8. Unsubscribing and Deletion of Data
You may unsubscribe from the Essentially You platform at any time by using the unsubscribe option in any email communication or by contacting us directly.
Upon unsubscribing, all personal data associated with your account will be permanently deleted from both the Essentially You platform and associated email systems within 30 days of notification. After this, your data will no longer be accessible or retrievable.
9. Retention and Deletion
Unless otherwise requested, your personal information will be retained only as long as necessary to fulfil the purposes outlined in this policy or as required by law.
10. Contact Us
If you have any questions or concerns about this Privacy Policy or how your information is handled, please contact:
Cuppa Of Life Pty Ltd
Email: enquiry@cuppa.tv